Rita Ora has spent nearly two years developing her own range for budget store Primark. The collection, called ‘Rita Ora x Primark’, includes a variety of clothing items such as knitwear, denim, tailoring, casualwear, outerwear, as well as accessories and shoes. Rita has a personal connection to the collaboration as she relied on Primark for affordable fashion when she was younger.
In a statement, Rita Ora expressed her gratitude towards Primark, saying, “Throughout my life, I have always wanted to look stylish, and when I was younger, I couldn’t have done that without Primark. I could always find great pieces that fit my budget. That’s when I really learned to be creative and play with fashion.”
The partnership between Rita Ora and Primark was established nearly two years ago during a meeting in early 2022. The company’s website emphasized Rita’s dedication to creating affordable products that offer quality and value. The collaboration aimed to provide trendy fashion options that are accessible to everyone.
Rita Ora’s vision for the collection focused on versatility, ensuring that many of the items could be mixed and matched to transition from daywear to evening wear. The director of Future Trends and Innovation at Primark, Jermaine Lapwood, highlighted the importance of genuine authenticity and connection in brand partnerships, stating that there was an undeniable chemistry between Rita Ora and Primark.
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