Hallmark Media Ventures into Scripted Podcast Realm with Original Romance-Mystery, Born from Mahogany’s Creative Well
Stepping boldly into uncharted territory, Hallmark Media is embarking on an exciting journey into the scripted podcast domain with their latest creation, “Crimson Hearts Collide,” a beguiling romance-mystery narrative woven from the threads of the company’s Mahogany content initiative.
Crafted in collaboration with AYR Media, the podcast series is set to unveil its inaugural double feature on August 24, followed by weekly installments each Thursday, slated for distribution across all major podcast platforms.
Hallmark’s entry into the podcast landscape stands as a significant milestone in the evolution of its enduring Mahogany brand, a cherished card line that has now blossomed into a captivating Hallmark Media entertainment venture. Last year’s transformation saw Mahogany’s focus shift towards storytelling that celebrates themes of family, community, connection, positivity, and the enduring force of love, all steeped in the rich tapestry of Black culture.
Toni Judkins, Senior Vice President of Programming Development at Hallmark Media, expressed her excitement, stating, “I’m thrilled for fans to experience the heart of our powerful Hallmark storytelling in this new, accessible and rapidly growing medium. Listeners will fall in love with the enchanting story of Crimson Hearts Collide, which is sure to invite more people into the passionate, vibrant world of Mahogany programming.”
Comprising eight captivating episodes, “Crimson Hearts Collide” unveils the tale of Sonora Williams, an unyielding New York City attorney propelled by unshakeable determination. A seismic shift occurs when she receives a letter bearing transformative news: an uncle she never knew existed has passed away, bequeathing her a farm in Alabama. Fueled by a lifetime of yearning for familial connections after growing up in foster care, Sonora’s quest for answers sets her on a path to Alabama, where she must navigate the intricacies of her newfound legacy. Amidst this journey, she encounters Zeke Summers, a dashing cowboy responsible for the farm, whose presence casts an immediate spell on her.
The cast of “Crimson Hearts Collide” includes luminaries such as Malinda Williams (Soul Food), Amanda Seales (Insecure), and Keith D. Robinson (Sister Swap: A Hometown Holiday), infusing the audio drama with their exceptional talents.
In its foray into scripted podcasting, Hallmark Media pioneers a novel narrative dimension, exemplifying their commitment to storytelling innovation while remaining true to the soulful essence of Mahogany. As listeners prepare to be swept away by “Crimson Hearts Collide,” Hallmark Media continues its legacy of touching hearts and captivating imaginations across new horizons.
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