Naomi Campbell partnered with online fashion retailer PrettyLittleThing to create the Designed by Naomi Campbell collection. In a two-part documentary, she expressed her surprise that the younger generation knew who she was, and stated that fashion should not discriminate. She looks forward to seeing young women wearing her designs and wants them to feel confident and embrace their own style when wearing her clothes.
In her efforts to bring about change in the fast fashion industry, Campbell collaborated with two emerging designers. She acknowledged the criticisms of fast fashion but saw it as an opportunity to promote her designers on a global platform and effect change as a “changemaker.” She emphasized the importance of supporting emerging designers and promoting inclusivity in the industry.
Campbell was particularly interested in working with designers who brought unique perspectives through their Nigerian and Jamaican heritages. She saw it as a way to connect with a different audience and expand her own knowledge. However, she expressed her weariness of the term “diversity” in the fashion industry, stating that actions speak louder than words.